Suggested Research Topic: Influence of Branding + GUI Design on Perceived Trustworthiness in the Domain of Online Banking

User interface design and branding is known to have a strong influence on how trustworthy a system is perceived by users. This is particularly important in the domain of online banking and electronic payment systems because of the high risk of financial fraud.

Influence of design factors on the perceived trustworthiness of online banking or payment systems.

One specific, suggested research goal is to evaluate and quantify the influence of design factors (e.g., user interface styling and consistency, branding, shopping seals etc.) on the perceived trustworthiness of an online banking or e-payment system. This topic is not available anymore.