Your Help Needed: the Effect of Aesthetics on Visualization

Your help is needed!

We have just launched an online study on measuring the effect of aesthetics in data visualization. The study is part of a collaborative research project between K.U. Leuven, Vienna University of Technology, and the University of Sydney.

If you have about 10-20 minutes of uninterrupted time please help us by completing the study at Aesthetic Impact. The main task that will be expected from you, is to interact with a visualization, and to describe what you have learned from it.

Please pass around the URL to any person who might be interested in participating. The only thing you need to know is that the study is less about usability, utility or usefulness, and more about measuring what non-trivial and unexpected insights you actually ‘get’ from interacting with a specific data representation.

Should you have any questions about the study, please don’t hesitate to contact us at