As part of a students master’s thesis and in cooperation with the DECO research team, we are currently conducting an online survey. You would help us a lot by participating. Taking part in the survey will take you about 10 minutes. The survey can be found at https://survey.max.stoerchle.at.
Our study “Gamification of Online Surveys: Design Process, Case Study, and Evaluation”  was accepted for publication at the Interact 2015 conference.
Gamification has been proposed to make online surveys more pleasant to fill and, consequently, to improve the quality of survey results. We applied our gamification design process  to an existing survey targeted at teenagers and young adults. This allowed to formulate lessons learned regarding our design process; results strongly support the process’s usefulness and applicability. The gamified survey was evaluated in a study with 60 participants regarding the psychological and behavioral outcomes of gamification.
We presented a new paper  at the NordiCHI 2014 conference in Helsinki. In the paper, we put forth a well-structured process for gamifying online surveys. You can download the full PDF from our website
Prior work on gamified surveys has been unclear about design methods and best practices, but has instead focused on evaluating psychological and behavioral outcomes. In contrast and addition, our paper provides a well-structured design process:
The proposed unified design process combines gamification (MDA game elements ) and form design (Jarret’s three layers of form design ) and applies the combined, iterative process to the survey areas to be gamified. Graphic based on [1, Fig.1].